About Us

Kanda Golf was founded in 1993 by Jerry Kilby.  “Kanda” stands for “KandA” (Kilby and Associates), and since its formation, Kanda Golf has brought together the most experienced independent golf managers to match the needs of the client, or the project.

Kanda Golf offers practical business advice based on experience gained in senior management positions in the golf industry for over 20 years – not solely marketing theory.

In language that can be understood by those who are not marketing professionals, Kanda Golf provides clients with pragmatic solutions that can be incorporated into their business by their own staff, or can undertake a range of marketing services on behalf of the client.

 

Jerry Kilby CCM

Professional Profile & Membership:

  • Certification – Certified Club Manager (CCM)
  • Fellow – Institute of Direct Marketing (FIDM)
  • Member – Golf Consultants Association
  • Member – UK Golf Course Owners Association
  • Member – Club Managers Association
  • Member – European Golf & Travel Media Association

 

Experience:

  • Chief Executive Officer – Club Managers Association of Europe 2007-2013
  • Executive Director – UK Golf Course Owners Association 2010-2012
  • Commercial Director – International Golf & Leisure Services 2005-2007
  • General Manager – Nad Al Sheba Club, Dubai 2000-2005
  • Proprietor – Kanda Golf Marketing Services 1993 to present
  • Marketing Manager – Professional Golfers Association 1988-1993
  • Regional Manager – Professional Golfers Association 1986-1988

 

Areas of Expertise:

  • Membership marketing
  • Effective golf club governance
  • Club management – operations and business turnaround
  • Revenue generation
  • Management education and training