Kanda Golf was founded in 1993 by Jerry Kilby.  “Kanda” stands for “KandA” (Kilby and Associates), and since its formation, Kanda Golf has brought together the most experienced independent golf managers to match the needs of the client, or the project.

Kanda Golf offers practical business advice based on experience gained in senior management positions in the golf industry for over 35 years – not solely marketing theory.

In language that can be understood by those who are not marketing professionals, Kanda Golf provides clients with pragmatic solutions that can be incorporated into their business by their own staff, or can undertake a range of marketing services on behalf of the client.


Jerry Kilby CCM

Areas of Expertise:

  • Membership marketing - attracting new members and retaining them
  • Golf club governance - the club's decision-making structure
  • Strategic planning for golf clubs
  • Club management – operations and business turnaround
  • Revenue generation
  • Management education and training
  • Golf club staff training - sales and customer service


Simon Bell CMDip PGA

Areas of Expertise:

  • Club management - golf operations
  • Golf instruction and academy programmes
  • Membership marketing


Alan Walker PGA EIGCA

Areas of Expertise:

  • Qualified EIGCA golf course architect
  • PGA Master Professional
  • Golf course design and functionality
  • Golf course safety
  • Practice facilities and short game areas
  • Golf equipment retailing
  • Programmes to attract new golfers


Greg Croxton

Areas of Expertise:

  • Club management - golf operations
  • Social media specialist
  • Website design and build
  • Design & print services
  • Customer service


Mike Robinson

Areas of Expertise:

  • Golf club manager with over 25 years in club management
  • Club management - golf operations
  • Golf competition and tournament management
  • Membership marketing


Paul Mould

Areas of Expertise:

  • Golf club purchasing
  • Supplier contracting
  • Technology for golf operations
  • Golf club financial services


Graham Johnson FCA

Areas of Expertise:

  • Golf club finances
  • Out-sourced accountancy services for golf clubs
  • Club restructuring
  • Financial planning

Kanda Golf Current Clients Include:

England Golf