Jerry Kilby writes regularly for a number of golf and management publications, that has included a regular monthly section on golf management in Golf Features
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I frequently hear golf industry people saying that a golf club’s greatest asset is their golf course. Maybe, if you believe the value of your golf club business is the value of the land per acre, then perhaps it is.
When I first arrived at my role as the General Manager of a golf club in Dubai in the summer of 2000, I found many problems with harmony and teamwork among the staff at the club and realized that I had to try and do something about this. A friend suggested that we should use ‘Belbin’ to help solve the problems. I had not heard of Belbin before, so decided to find out more…..
Networking – the word frequently used to justify attendance at a conference, exhibition or other event, and rarely (in my opinion) is this what people actually do.
Helpinmg the golfer make the transition from being a beginner to a golfer, who can enjoy a game of golf on a full-length golf course, is always a challenge
Converting the casual visitor into a club member is an important part of a club managers job
